DOVYN ("we," "us," "our") is a trading name operated by Asemalhe Dookens, a sole proprietor based at 69 Duncan Road, Parow Valley, Cape Town, Western Cape, South Africa. This Privacy Policy explains what personal information we collect through www.dovyn.shop (the "Site"), why we collect it, how we use and protect it, and what rights you have over it.
This Policy is written in line with the Protection of Personal Information Act 4 of 2013 (POPIA), South Africa's data protection law. By using the Site or placing an order, you agree to the collection and use of your information as described here.
1. Information We Collect
Information you give us directly:
- Name, email address, phone number
- Delivery and billing address
- Order details and purchase history
- Messages you send us via email or our contact channels
- Any information you provide when signing up to our newsletter or marketing list
Information collected automatically:
- IP address, browser type, and device information
- Pages viewed, time spent on the Site, and referring links
- Cookies and similar tracking technologies (see Section 5)
Information we do not collect directly:
- Full card or bank details — these are entered and processed directly by our third-party payment provider. We never see or store your full card number, CVV, or bank login details.
2. Why We Collect It
We use your personal information to:
- Process and fulfil your orders, including shipping and delivery
- Communicate with you about your order (confirmations, tracking, support)
- Respond to questions, returns, and support requests
- Send marketing communications, only if you've opted in — you can unsubscribe at any time
- Improve the Site, our products, and your shopping experience
- Detect and prevent fraud or misuse of the Site
- Comply with our legal and tax obligations under South African law
We only collect what we reasonably need for these purposes, in line with POPIA's principle of processing limitation.
3. Who We Share It With
We don't sell your personal information. We share it only where necessary to run the business:
- Payment processors — to securely process your payment (they receive your payment details directly; we don't store them)
- Couriers and delivery partners — to get your order to you and provide tracking
- Our e-commerce platform (Shopify) — to host the Site and manage orders
- Email/marketing tools — if you've opted into marketing, to send you emails
- Legal or regulatory authorities — only if required by law
Some of these providers may store or process data outside South Africa. Where that happens, we take reasonable steps to ensure your information is protected to a standard consistent with POPIA, including relying on providers with their own recognised data protection safeguards.
4. How Long We Keep Your Information
We keep your personal information only for as long as necessary to fulfil the purposes described in this Policy, or as required by law (for example, financial records for tax purposes). Once it's no longer needed, we securely delete or anonymise it.
5. Cookies
Our Site uses cookies and similar technologies to:
- Keep your cart and session working properly
- Understand how visitors use the Site, so we can improve it
- Support advertising and marketing tools, where applicable
You can control or disable cookies through your browser settings. Disabling some cookies may affect how parts of the Site work (for example, your cart may not save items between visits).
6. Your Rights Under POPIA
As a data subject under POPIA, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or outdated information
- Request deletion of your personal information, subject to our legal obligations (e.g. we may need to retain order records for tax purposes for a set period)
- Object to your information being used for direct marketing at any time
- Withdraw consent for marketing communications by unsubscribing at any time
- Lodge a complaint with South Africa's Information Regulator if you believe your information has been mishandled
To exercise any of these rights, contact us at contact@dovyn.shop. We'll respond within a reasonable time and in line with our obligations under POPIA.
7. Security
We take reasonable technical and organisational steps to protect your personal information against loss, unauthorised access, misuse, or disclosure — including using secure, encrypted checkout and limiting who has access to customer data. No online system is 100% secure, but we work to keep your information as safe as reasonably possible.
8. Children's Privacy
The Site is not intended for children under 18. We don't knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at contact@dovyn.shop and we'll remove it.
9. Marketing Communications
If you've opted in to receive marketing emails, you can unsubscribe at any time using the link at the bottom of any marketing email, or by emailing contact@dovyn.shop. Unsubscribing from marketing won't affect transactional emails related to an order you've placed (like shipping confirmations).
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The "Last updated" date at the top of this page will always reflect the most recent version. We encourage you to check back periodically.
11. Information Officer & Contact
In terms of POPIA, the Information Officer responsible for DOVYN's compliance is:
Asemalhe Dookens 69 Duncan Road, Parow Valley, Cape Town, Western Cape, South Africa contact@dovyn.shop
If you have questions about this Policy, how your information is used, or want to exercise any of your rights, contact us at the details above.
You also have the right to lodge a complaint directly with South Africa's Information Regulator:
The Information Regulator (South Africa) Website: https://inforegulator.org.za Email: complaints.IR@justice.gov.za